Stuart Frost

Establishing your business’ brand takes more than simply maintaining an online presence. There are numerous competitors around the world who are offering similar products and trying to grab the same online attention for which you are vying. These tips can help you stand out ahead of your competitors, so your brand name will become more widely recognized.
Start With a Unique Brand Name
Your brand name should be uniquely identifiable and different enough that consumers won’t confuse it with oth...

Many people dream of starting their own business but worry about the effect that taking the plunge can have on their financial stability. However, it is possible to build a business on the side while continuing to work full-time.
First, people should consider how they define “success.” This needs to be the person’s own definition, not that of a boss, family, colleagues or friends. Many people are seeking promotions and ever-growing paychecks, but they need to consider what will make them trul...

Every time you interact with someone in person or online, you are building your own personal brand.
Think of a brand as a story. When people think of a business, or a person, they associate that with a wider story that says who the business or person is.
By taking control of your personal brand, you decide what story is being told.
Here are some steps for taking control of your personal brand.
Understand That You Have A Brand
The first step to take control of your brand is to understand that ...

Each entrepreneur is primarily concerned with the success of his own business, but that doesn’t mean the business won’t make things better for future start-up businesses. In fact, there are several business that are successful and have produced products, services, or strategies that new entrepreneurs can use to help their own business succeed.
Automattic
You may not know the name, but you’re familiar with at least one of their products. They’re responsible for giving the world WordPress. They...

One of the fundamental issues that cause most startups to fail is insufficient team cohesion. Besides having a robust market-validated notion, it’s essential to select the ideal company co-founder for institutional success. The co-founder will identify the business blind spots and are great companions in startup journeys. Here are five tips that help in picking an enterprise co-founder.
Go Online
Countless websites assist sole-proprietors in meeting like-minded co-founders. CoFounder Lab has ...

Working from home is often sold as a cost-saving measure. Afterall, employees no longer have the expenses of their commutes to worry about. There is no need to pay for work appropriate clothing, which often costs more. This also erases dry cleaning bills. The temptation to purchase expensive coffee to-go is also less of an issue when you aren’t on the go.
However, there are many hidden expenses working from home. These costs are easy to not notice if you aren’t keeping a careful eye on your b...

Covid 19 has adversely affected small businesses. Businesses that are planning to reopen will still face challenges and harsh conditions. However, it is possible to navigate the devastating markets. Here are some ideas on how to navigate a business during this covid period.
Identify new news in the market
Many workers are working remotely due to lockdown and quarantine. It is therefore advisable that businesses find the emerging needs. Understanding the new needs will give a chance to redirec...

When you enter into any career field, you have the benefit of working with a mentor, or trainer, who will make sure you learn everything you need to know. The same can’t be said for entrepreneurs, or those stepping into high level executive roles, but coaching can fill that gap. A deeper look into the benefits of executive training can help you understand why this type of service is growing in popularity among top executives.
What are the Benefits of Executive Coaching?
The personality and ch...

A good brand reputation is more important than marketing and advertising. Clients believe in experience and reviews more than any other marketing content. Once a bad review is noted, customers lose trust in the goods or services being offered. Below are the reasons why businesses should focus on brand reputation.
1.Clients share their experiences with others.
Customer experience is an essential variable in a customers’ decision to make a purchase. With poor customer service, potential buyers ...

Regardless of how well your business is doing right now, there is always room for improvement and fat that can be trimmed to boost bottomline. Here are five tips on how to do that without hurting what’s currently working for you:
Improve Your Website
Assuming that you already have one, check your current website design and performance. Is it fast, easy to navigate, user-friendly, comprehensive and detailed? If not, redesign the interface to make it easier for your visitors or switch hosting c...

In an era of “digital,” businesses can find an advantage by avoiding online marketing in order to make an impression via “traditional media.” 2020 businesses have realized that consumers are attracted to differences, so if you change things up just a little, you’ll grab more attention and retain the consumer’s awareness.
Below are print materials that make you stand out in an age of digital marketing:
1. Signs and Banners
The fact is that if your leads aren’t looking for your brand, you can s...

Every successful business, organization, or group is built off of having a strong infrastructure and a cohesive team. Leaders are given this responsibility among many other duties. When a team is operating at its peak and optimum, it is an unstoppable force. Leaders can create unstoppable teams by focusing on the following techniques and instilling these values into their colleagues:
Open Communication
Every team member should feel comfortable enough to voice their own opinions and views even...

For most people, franchising and technology don’t go hand in hand. It’s true that the franchising business model has lagged behind other industries when it comes to adopting new technology. However, this could soon change.
Just take Tariq Farid who might seem a bit of an oddity in the world of franchising. As both a tech geek and the founder of Edible Arrangements, he has seen firsthand how some franchise leaders are reluctant to adopt technology, which has led to a lag behind other industrie...

Most of us don’t realize how lucky we are. From today, we take all kinds of things for granted. When trouble strikes though, we may be challenged in many ways.
In difficult times our true nature is often revealed to us and our emotional resiliency is tested. Here are some ways to fortify your emotional resilience during a time of crisis.
Say No To Worry
What times are tough, it is all too easy to live in a state of constant worry. Worry about the future. Worry about what might happen.
Yes, it...

No matter what stage of life you are in, we can all benefit from having a variety of companions and guides to help aid us in our journey. These guides will come in a number of different forms and have a number of different roles. In some cases, we may be in a situation that we could benefit from having a teacher but someone chooses to be a mentor instead, which may not actually give us the support we need. In other cases, someone may be in need of a mentor but we try and take on the role of a...